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Our PlaceLos Angeles, CA
Summer 2022
TeamMadelynn Ringo
Madison Strakele
Danya Li

PhotographerJenna Peffley The store is compartmentalized into an intimate series of rooms. The brand personified, the home answers the merchandise, at once echoing the brand, as in the ceilings graphic mural, a distillation of iconic campaign imagery, and becoming a neutral foil for the brand’s eccentricities. Each domestic experience heightens the next, discovery augmenting discovery.

In one vignette, warm terracottas and creamy sand tones provide a neutral backdrop for colorful merchandise. Large waves sweep across lime washed walls. Terraced displays showcase the many shades of the Brand’s expanding cookware line. Smooth, ceramic tiles in jewel-tone hues, sapphire, emerald and amethyst, neighbor rutted plaster display fixtures. Sheer linen curtains and diaphanous textiles, suspended from the ceiling, are answered by a heavy, sculpted dining room table.

Playful surprises abound. Colorful cabinet knobs are actually the brand’s distinctive pan lids. Squiggly lavender clothing racks accommodate a new wearables collection. Glowing arched niches feature still lives composed of best sellers. A final surprise: the Small Room of Wonders lined in lavender tiles and floor-to-ceiling mirrors creates the impression of a never-ending dining table. The brand’s mission of “Building a bigger table” is realized.