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Steve Madden American DreamEast Rutherford, NJ
Spring 2025
TeamMadelynn Ringo
Kirsten Harris
PhotographerAnna Morgowicz  A continued collaboration between Ringo Studio and Steve Madden, this second store expands on the design language established in the first, while introducing new layers of materiality and expression.

The space is defined by creamy textures and sculptural volumes that evoke a sense of quiet confidence, creating an atmosphere that feels elevated yet approachable. Clean geometric forms and stainless-steel shelving bring an unmistakable urban edge, grounding the space with a modern, architectural rhythm. 

In contrast, scalloped wall details add softness and movement, balancing the sharper lines with a more playful sensibility. Strategic bursts of bold color punctuate the neutral palette, channeling Steve Madden’s youthful energy and brand DNA.