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Steve Madden Times Square FlagshipNew York, NY
Fall 2024
TeamMadelynn Ringo
Mathias Sant Anna
Kirsten Harris
PhotographerAnna Morgowicz Ringo Studio partners with Steve Madden to redefine the retail experience, unveiling a bold new flagship store in the heart of Times Square. As an icon of New York City’s fashion landscape, Steve Madden’s reimagined international flagship captures the brand’s dynamic spirit while embracing a fresh, clubhouse-inspired ambiance.

The design features a sweeping oak-clad colonnade that anchors the space, guiding visitors through intimate shopping zones punctuated by cozy seating nooks and merchandising displays. A meandering path invites discovery, blending urban sophistication with the inviting warmth of a communal clubhouse.

Key highlights include a circular lounge with a custom chartreuse banquette framed by champagne-colored drapery, juxtaposed against bold architectural details like brushed aluminum logos embedded in the concrete floor and large display tables. Toward the back, a double-sided seating plinth atop glossy penny tiles evokes a sense of uncovering history, adding depth and texture to the design.

Linear lighting suspended from 18-foot ceilings introduces layered visual texture while spotlighting merchandise. Vibrant color accents, including baby blue niches and buttery yellow highlights, pay homage to the brand’s playful legacy, resonating with its youthful and energetic audience.